Digital marketing consultant and multimedia business owner
Charlie Diamond is a digital marketing consultant and business owner. In Course Correct, he describes managing an agency and consultancy focused on online education and coaching, alongside a multimedia production, promotion and publishing company. His contribution considers how a business turns its offer into enquiries from prospective customers.
Charlie begins with the uncertainty owners can feel when starting or trying to grow a business. He discusses the practical need for a plan, a way to reach people and a process for connecting an interested prospect with the business that can help them.
His chapter includes an example of handling requests for a telephone call and tracking those enquiries. This makes the connection between marketing activity and the conversations a service business needs. The emphasis is on implementation and making the route from interest to contact understandable.
Charlie also discusses purpose, ethics and treating people respectfully. His contribution reflects his interest in education and collaboration as part of business development. The connection between an owner's direction, the needs of a prospective customer and consistent implementation is the practical thread running through his chapter.
