Dr. Barbara Hales is a medical marketing consultant, author and speaker introduced in Course Correct in connection with The Medical Strategist. Her published biography describes work with hospitals, medical practices and corporations, creating content that helps explain services and healthcare options to the public.
Barbara's speaking interests include both content marketing and health-related subjects. The book records a background in writing and presenting, alongside creating content packages tailored to the needs of a practice or business. Understanding the intended audience is central to that work.
Her chapter asks medical professionals to consider marketing as the task of telling people where they are and what they offer. Barbara discusses websites, social media, networking and speaking as ways to make useful information more accessible to prospective patients.
The contribution also considers when a practice might handle marketing internally and when it might seek outside help. Barbara encourages a clear understanding of the brand, the audience and the work required before choosing a provider. Her chapter connects visibility with the practical need to communicate services clearly and consistently.
Subjects in the books
Books and chapters
