Bram Lagrou & Alan Short

Business strategy and coaching contributors

Bram Lagrou and Alan Short jointly contribute The Success Diamond to Live With Purpose. Bram is introduced in the chapter biography as a business strategist and coach. Alan's background includes developing the family business Fire & Emergency Services SA into an operation with a team of twenty at the time described in the book.

Their contribution begins with a familiar disappointment in business ownership: gaining more work or revenue without gaining the time and freedom that motivated the venture. Both authors use practical business experience to examine that gap.

The Success Diamond considers financial management, organisation, growth planning, sales and the owner's use of time. The chapter connects a longer-term direction with an annual action plan and personal ninety-day plans, asking how infrastructure and responsibilities support the intended future.

Bram and Alan's shared biography also describes leadership retreats. Their contribution is for owners who want to examine the way a business operates, including where its systems create friction. The personal outcomes described in the chapter provide context for their approach rather than a guaranteed result for another business.