Eric Carder is a business executive, entrepreneur and coach. His Course Correct biography describes more than 25 years developing marketing strategies for startups, smaller businesses and larger enterprises. His working interests include sales and marketing systems, revenue models, business growth and leadership.
Eric's chapter focuses on what happens when an owner loses enthusiasm or finds it difficult to act. He considers the role of self-encouragement and asks readers to notice whether their thinking is helping them make useful decisions and follow through on plans.
A recurring theme is breaking a large ambition into manageable steps. Eric describes mapping the gap between a business's present situation and its intended direction, then identifying a practical sequence of actions. The emphasis is on a method that can be followed, rather than relying only on a desired result.
He also challenges the expectation that an entrepreneur must do everything alone. Eric discusses the reluctance to ask for help and the value of a mentor's perspective. His contribution connects motivation with planning, support and the systems needed to keep a business moving.
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